With Fair Trade – everyone wins! 

Fair Trade relationships provide the basis for connecting producers with consumers and for informing consumers of the need for social justice and the opportunities for change. Consumer support enables Fair Trade Organizations to be advocates and campaigners for wider reform of international trading rules, to achieve the ultimate goal of a just and equitable global trading system. Shoppers can buy products in line with their values and principles. They can choose from an ever growing range of great products. By buying FAIRTRADE labelled products consumers support producers who are struggling to improve their lives.

 

Since its launch in 2002 the FAIRTRADE Mark has become the most widely, recognised social and development label in the world. Fairtrade offers companies a credible way to ensure that their trade has a positive impact for the people at the end of the chain.

 

For producers Fairtrade is unique in offering four important benefits: (1) stable prices that cover the costs of sustainable production; (2) market access that enables buyers to trade with producers who would otherwise be excluded from market; (3) partnership (producers are involved in decisions that affect their future) and (4) empowerment of farmers and workers (assistance for producer organisations to understand more about market conditions and trends and to develop knowledge, skills and resources to exert more control and influence over their lives).