Initiative - FAIRTRADE Sourcing Programs
2014 12 19
In order to foster Fairtrade products Fairtrade International launched a new initiative – Fairtrade Sourcing Programs – in 2014.
The new Fairtrade Sourcing Programs create a huge opportunity for cocoa, sugar and cotton farmers to sell more of their crops on Fairtrade terms, meaning more Fairtrade benefits for their farms and communities.
Globally, more and more businesses are committing to buying sustainable cocoa, sugar and cotton, for use across complete product ranges, or even their entire business. Through Fairtrade Sourcing Programs, Fairtrade farmers can sell to these companies who are focused on one or two key commodities, rather than certifying end consumer products.
For example, a manufacturer may purchase all required cocoa from the Fairtrade farmers and produce chocolate bars, cakes and biscuits without certification of the end product, but at the same time and he/she can declare contribution to fair trade. Or, for example, confectionery company could decide to use only Fairtrade sugar for all its treats.
Companies wishing to announce their commitment Fair Trade can benefit from a new mark (see Fig.). It makes sure that certain products (sugar, cocoa, cotton) have been sourced as Fairtrade ones. In order to use the mark, the company must obtain written approval from Fairtrade International or its representative.