A Fair Trade Tracker “Build a school in Kenya with FAIRTRADE” is youth-oriented interactive educational game prepared in the form of a multimedia storytelling. It visualizes how Fair Trade functions, explain the intricacies of global trade and how consumers can reduce poverty through their every day shopping. Tracker encourages to choose Fair Trade products and contribute to the best practices of fair business.
Initial game’s environment is a town with three different locations: coffeehouse, small grocery store and big shopping mall. In each of these locations the player can found various presentations about Fair Trade and 2 different mini-games. Player can help to build an imaginary school in Kenya by getting acquainted with information and by playing mini-games. Player also can choose the game language (LT, LV, EE or EN) by clicking on the relevant flag.